In today’s digital world, content is the new king. Digital marketers consider content as the lifeline of every business. It is the driving force that increases your website’s traffic and helps to convert leads.
Google seeks to deliver results that better match users’ searches by making connections between search terms and a real-life context. Find out what Google Knowledge Graph is and how it can help your business.
If the aim is a thriving online business, you should measure your performance with particular metrics. For instance, if you launch an ad campaign, your concentration will be on the Return of Investment (ROI) and the performance. If it is a branding campaign, checking the results on revenue and sales is essential. The same concept is used for measuring your website’s performance.